Project:
Youth Stacks
(2021-22)

Focus:
Visual Identity
Creative Direction
Packaging Design

Youth To The People’s Youth Stacks™ combine two complimentary products into a single, efficacious package. Under my direction we developed concept, design language, wrote copy, produced and photographed these quirky sets leading into the Holiday ‘21-22 season.

The packaging was designed with the intention of feeling highly gift–able. We built the scale off of candle boxes, then wove in a bright, attention–grabbing color palette that felt reminiscent of building blocks (for your routine) and was inspired by the late, great Ellsworth Kelly. Each package also incorporated a bespoke illustration and clever copy line on the top of the box, directly correlated the set name and benefits. Youth Stacks™ were big (little) hits as stocking stuffers and easy-entry gifts for the beauty lovers in everyone’s lives.

Team:

ECD: Greg Gonzalez
Creative Direction/Design: Cameron Brocksen
Art Direction/Design: Kimmie Torgerson
Copywriting: Brett Marlow
Photography: Drew Hazelhurst
Creative Production: Elana Altmann