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Project:
Youth Stacks
(2021-22)
Focus:
Visual Identity
Creative Direction
Packaging Design
Youth To The People’s Youth Stacks™ combine two complimentary products into a single, efficacious package. Under my direction we developed concept, design language, wrote copy, produced and photographed these quirky sets leading into the Holiday ‘21-22 season.
The packaging was designed with the intention of feeling highly gift–able. We built the scale off of candle boxes, then wove in a bright, attention–grabbing color palette that felt reminiscent of building blocks (for your routine) and was inspired by the late, great Ellsworth Kelly. Each package also incorporated a bespoke illustration and clever copy line on the top of the box, directly correlated the set name and benefits. Youth Stacks™ were big (little) hits as stocking stuffers and easy-entry gifts for the beauty lovers in everyone’s lives.
![](https://freight.cargo.site/t/original/i/8189dafbb0aa5e021708538caa2eb0789550926ca8f7814b44db2c3016db2cbb/YS.Overview.02.png)
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![](https://freight.cargo.site/t/original/i/9df9d87f4069c26edb156c3c7c69d9f86aae05d80ec60f25832dce440e03310f/YTTP.YS.2023.SiteSlides7.jpg)
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Team:
ECD: Greg Gonzalez
Creative Direction/Design: Cameron Brocksen
Art Direction/Design: Kimmie Torgerson
Copywriting: Brett Marlow
Photography: Drew Hazelhurst
Creative Production: Elana Altmann
Creative Direction/Design: Cameron Brocksen
Art Direction/Design: Kimmie Torgerson
Copywriting: Brett Marlow
Photography: Drew Hazelhurst
Creative Production: Elana Altmann