Project:
Tuft NYC
(2023–)

Focus:
Brand Identity
Creative Direction
Art Direction
Website Design
Packaging Design

Tuft is a place centered around great service and quality conversation. Think of it as the living room at the house of the best host you know. Since 2018, Tuft has been a renown and very well-loved source in the heart of NYC for providing premium grooming services, with a refined level of detail and familial atmosphere for everyone. Their expert specialists cater to individuals of all hair lengths, textures, and walks of life—ensuring a bespoke experience for each client that comes through the door.

I’ve been working with the founder of Tuft for over a year now to elevate the brand holistocally, covering touchpoints from identity refinement and website redesign, to interior + exterior facelift and all sorts of printed matter and material goods. 

Team:

Creative Direction: Cameron Brocksen
Photography: Sean Davidson
Design & Printed Matter: Miscelanea Studio
Development: SMG
Interior Design: Ken S.