![](https://freight.cargo.site/t/original/i/69569d67c66253abba78fa958338f518edbad1eff25505c6b7d4be487e63e061/Tuft.2023.SiteSlides.01.jpg)
Project:
Tuft NYC
(2023–)
Focus:
Brand Identity
Creative Direction
Art Direction
Website Design
Packaging Design
Tuft is a place centered around great service and quality conversation. Think of it as the living room at the house of the best host you know. Since 2018, Tuft has been a renown and very well-loved source in the heart of NYC for providing premium grooming services, with a refined level of detail and familial atmosphere for everyone. Their expert specialists cater to individuals of all hair lengths, textures, and walks of life—ensuring a bespoke experience for each client that comes through the door.
I’ve been working with the founder of Tuft for over a year now to elevate the brand holistocally, covering touchpoints from identity refinement and website redesign, to interior + exterior facelift and all sorts of printed matter and material goods.
![](https://freight.cargo.site/t/original/i/f344018108a6f3368ff0c7b9ebf51459a1e5c04ff92404e1bda34f5ff8b5e9f7/Tuft.2023.SiteSlides.gif)
![](https://freight.cargo.site/t/original/i/29f08f3effa677291923bc0c46c1ad602d5828d57d286e704b4dd5ad84b4fc3c/Tuft.2023.SiteSlides.022.jpg)
![](https://freight.cargo.site/t/original/i/6ac1171baf170a183dcbc44ababc96395752c3e4efc3b065af31ceffe4946a7e/Tuft.2023.SiteSlides.02.jpg)
![](https://freight.cargo.site/t/original/i/991323d1a97d19a3dcb6e7977552d48bbb735b9d4eab237cc662d5cff6bdeda1/Tuft.2023.SiteSlides.023.jpg)
Team:
Creative Direction + Design: Cameron Brocksen
Founder: Miles Martinez
Development: Sean Orfila, Mike Webowski
Founder: Miles Martinez
Development: Sean Orfila, Mike Webowski