![](https://freight.cargo.site/t/original/i/a17b91d8e82c1e978f2546c04480e6a4c029b5d86c318634146d159efae1ebc7/MotoringJournal.2023.SiteSlides.jpg)
Project:
The Motoring Journal
(2022)
Focus:
Brand Identity
Art Direction
Editorial Design
Web Design
Apparel
The Motoring Journal is a quarterly editorial magazine produced by The Motoring Co., built for auto enthusiasts and adventurers alike. I was brought in to build out a brand strategy and visual identity that would align it with established, likeminded, institutional editorials while providing a distinctly contemporary lean.
In addition to the editorial–specific output, the identity also extended to website design and a suite of physical merch items.
![](https://freight.cargo.site/t/original/i/715029e0594e6537365edc73f61bdb56e464467ff054aa2cbfac67911c5bcad0/MotoringJournal.2023.SiteSlides2.jpg)
![](https://freight.cargo.site/t/original/i/50abbe913f47f385e2f69f10d2a674bce24620049580647de14b86ed65857b52/MotoringJournal.2023.SiteSlides3.jpg)
![](https://freight.cargo.site/t/original/i/74651b712e9429da7882472dc1a9f233c5599605972a84e4d43b13ebca80e29a/MotoringJournal.2023.SiteSlides6.jpg)
![](https://freight.cargo.site/t/original/i/4714dd21dc460f1f40016f86e468a5b3daa5f21484aa9dbcc990b15e53f40eb1/TMJ.Symbol.Layout.png)
![](https://freight.cargo.site/t/original/i/9f4bbddb3dcb6647768003472abf6062621e741f4dfe3cdac5730583e27c1079/MotoringJournal.2023.SiteSlides4.jpg)
![](https://freight.cargo.site/t/original/i/7b397cfb373808648fceacf62356cb391a57a66f8f93a0ad9f015fb101b2802b/MotoringJournal.2023.SiteSlides5.jpg)