Project:
The Motoring Journal
(2022)

Focus:
Brand Identity
Art Direction
Editorial Design
Web Design
Apparel

The Motoring Journal is a quarterly editorial magazine produced by The Motoring Co., built for auto enthusiasts and adventurers alike. I was brought in to build out a brand strategy and visual identity that would align it with established, likeminded, institutional editorials while providing a distinctly contemporary lean.

In addition to the editorial–specific output, the identity also extended to website design and a suite of physical merch items.