Project:
The Earth School
(2020–2023)

Focus:
Brand Identity
Creative Direction
Art Direction
Soft Goods Design

The Earth School is a record label, research project and apparel brand. It’s outward expression is built as an index of human <> environment interaction, bridging the intersection of music, design, art and experience. The primary concept is to bring together inspiration, observation and sounds from across the world with the ability to continually expand and evolve our focus. Holistically, we created an identity rooted in tactile qualities and found media, seeking to convey the interconnectedness between physical and digital worlds.

Free of agenda, in search of a phenomenal view of reality, we aim to be many different things working within one place—through unification around the idea that the Earth is all our teacher.

Team:

Creative Direction + Design: Cameron Brocksen
Label Artists: Hannah Fernando, Greg Gonzalez