Project:
Terreau
(2023-24)

Focus:
Brand Identity
Creative Direction
Art Direction
Packaging Design

Nonconformist by nature and angled towards carving their own path, Terreau is a new apparel offering for mountain bikers, professional and weekend warrior alike, blurring the lines between on and off trail.

I worked with the founders, a former professional downhill rider, and director and photographer, to develop, incubate, and express a brand that captured the emotive essence of the sport—one that feels as momentous and innovative as it does atmospheric and tangible. We built in these key markers through the use of textured and active photography, a multilayered, technical typography system, and palette that’s fed by the subdued yet rich qualities of the earth.

Team:

Creative Direction + Design: Cameron Brocksen
Photography: (Sourced) Jack Bool, Alex Webb, Zachary Handley
Founders: Zach Jiroun, Tanner Stephens