Project:
Youth To The People:
Oasis Serum Launch
(2021)

Focus:
Creative Direction
Design Direction
Packaging Design

Find Your Oasis. Discover Your Youth. The Oasis Serum provides everything skin needs to revive + thrive. The creation of this launch was developed around cultivating one’s inner peace, directly supporting mental well-being and encouraging our community to find their ‘oasis’ within their daily routine.

The ecosystem of visual language communicates unbothered serenity mixed with imaginative landscapes, taking consumers from a spa-like environment deep into the oasis of the mind. To enable this escape we developed a campaign that extended our direction beyond the studio with the creation of a series of immersive, 3D scenes which pulled the audience along from initial product enticement through to the product reveal at launch, all the while subtly educating on the product formula and benefits.

Team:

Creative/Design Direction: Cameron Brocksen
Art Direction: Kimmie Torgerson
Photography + AD: Up Close
Digital Artist: Jordan Lister
Talent: Mangal, Meghan, Shazib
Casting: XYNE Agency
Styling: Marianne Dubreuil + Keshia Liverpool
Hair + Makeup: Ronnie Tremblay + Mayillah
Visual Production: Drew Hazelhurst
Creative Production: Nadia Fancelli + Elana Altmann
Design: Stan Wu, Laura Moffitt