Project:
Motoring Coffee
(2023–)

Focus:
Visual Identity
Creative Direction
Art Direction
Packaging Design

Motoring Coffee is a boutique coffee label and cafe housed within and servicing [the public and members of] The Motoring Club, a social club and event space for auto enthusiasts. We worked directly with the company’s founder over the course of a year to strategize, design, and develop an identity and positioning for the label that brought fresh aroma to the space. Creating a versatile system that can be directed in a myriad of ways, just like the eclectic and democratic collection of automobiles and members of the club, we built in visuals referential of the auto world—while also setting a distinctly curious mindset for consumers to engage with.

With locations now in both Los Angeles and San Francisco, the brand’s popularity has quickly accelerated amongst a dynamic car community and beyond, with coffee lovers at large.

Team:

Creative Direction + Design: Cameron Brocksen
Illustration: Kevin Butler, Alina Shcherbakova