![](https://freight.cargo.site/t/original/i/86449a9c752f884ebb7e3c98bf06ff3383af57036b88200497da3eac9e33593e/YTTP.CC.Overview.05.png)
Project:
Youth To The People:
Community Capsule, Apparel
(2022)
Focus:
Creative Direction
Design Direction
Visual Identity
Apparel Development
Throughout 2021-2022 Youth To The People expanded it’s product offering beyond skincare and formally into lifestyle, through the development of an elevated, casual-wear apparel line. This expression of the brand enabled us to transform the YTTP ethos into wearable items for our community to carry into daily life.
With the first concept-driven launch annd campaign, we focused on the ideas of community, acceptance, and youth—creating a collection that exuded these ideals through a utopian atmosphere which centered around the joy of childhood team building activities and the freedom of expression of coming together with friends.
![](https://freight.cargo.site/t/original/i/a7879bb593142ac856f12f0b2e0b0c25b57a1a68401a1ab78b974cfb2f6203ba/YTTP.CC.Overview.01.gif)
![](https://freight.cargo.site/t/original/i/b5c99e18d3df6774917502acd74d05510a438a466851fe84c05dd204df7e7025/YTTP.CC.Overview.04.png)
![](https://freight.cargo.site/t/original/i/042394ee4e8ef79d30049a37827c965f101f7b92c131c6ef8918421267def992/YTTP.CC.Overview.02.png)
![](https://freight.cargo.site/t/original/i/e12ac9a3195f96c67ea6991f030033f6ad4a167a38b884f68d0528ba23e6c612/YTTP.CC.Overview.03.png)
![](https://freight.cargo.site/t/original/i/f6608afa290aad7aedf993b1cd36eac80a011e881143bef0dde62f2c0699a312/YTTP.CC.Overview.07.png)
![](https://freight.cargo.site/t/original/i/2edc435fb1e5e46aff4793ccfdcfe95b5618816dc741ccad8492566de3a4cc23/YTTP.CC.Overview.06.png)
![](https://freight.cargo.site/t/original/i/86449a9c752f884ebb7e3c98bf06ff3383af57036b88200497da3eac9e33593e/YTTP.CC.Overview.05.png)
![](https://freight.cargo.site/t/original/i/43168ce59e53d0200f6761e04c4e91d6e3f06bc4b635edde3ff973e81a9a9bfe/YTTP.CC.Overview.08.png)
![](https://freight.cargo.site/t/original/i/878cde8aa4577c23c41c93ee3fa1639fd8b2fc0eeba68e71c9f2799d461e38ea/YTTP.CC.Overview.09.png)
Team:
Creative/Design Direction: Cameron Brocksen
Art Direction: Kimmie Torgerson
Photography + AD: Paley Fairman
Apparel Design: Cul De Sac Studio
Talent: Keshia, Hannnah, Kait, Luke, Marcello
Styling: Keshia Liverpool
Apparel Development: Laura Moffitt, Keshia Liverpool
Visual Production: Drew Hazelhurst
Creative Production: Elana Altmann
Art Direction: Kimmie Torgerson
Photography + AD: Paley Fairman
Apparel Design: Cul De Sac Studio
Talent: Keshia, Hannnah, Kait, Luke, Marcello
Styling: Keshia Liverpool
Apparel Development: Laura Moffitt, Keshia Liverpool
Visual Production: Drew Hazelhurst
Creative Production: Elana Altmann