Project:
Amika
(2023)

Focus:
Creative Direction
Brand Strategy
Art Direction
Brand Guidelines

Finding themselves at a growth inflection point and in need of a recentering in order to continue to scale effectively, and with consistency, Amika engaged our services to perform a global brand audit. The primary aim was to tighten and reform foundational brand markers for implementation across all channels, more expressly representing the renown haircare company and their community.

This assessment ultimately led to the recreation of their global brand guide, working with Amika’s existing library as the base, focused on building sound rationale and elevating each touch point of brand. The work encompassed the evolution and definition of elements in every aspect, informing and establishing consistencies, and refocusing art direction. In addition, this logic was pushed through core verticals to create targeted implementation guides specific to social and digital, visual merchandising and printed matter, paid media, video, and packaging.