Project:
Youth To The People:
Retinal Youth Serum Launch
(2022)

Focus:
Creative Direction
Design Direction
Packaging Design

Introducing the clinical retinal that does it all. “Maximal results. Minimal irritation”. As a differntiator in the market, our campaign for the Retinal Youth Serum leaned into, and elevated upon, the pro-grade potency of the formula—creating an ecosystem built around the contexts of transformation and adaptation.

Visual cues within both art and design direction spoke to the precision and technicality of science, as well as the measured minimalism of lab environments, while also incorporating elements of balance and flow throughout. 

Team:

Creative/Design Direction: Cameron Brocksen
Art Direction: Kimmie Torgerson
Photography + AD: Up Close
Digital Artist: Jordan Lister
Talent: Misheel, Cheline, Enzie, Samir
Casting: XYNE Agency
Styling: Marianne Dubreuil + Keshia Liverpool
Hair + Makeup: Ronnie Tremblay + Mayillah
Visual Production: Drew Hazelhurst
Creative Production: Nadia Fancelli + Elana Altmann
Design: Stan Wu, Laura Moffitt