Project:
Motoring Coffee
(2023–)

Focus:
Visual Identity
Creative Direction
Art Direction
Packaging Design

Motoring Coffee is a new coffee label and cafe housed under The Motoring Co. umbrella, with it’s first location built within the social club’s Sawtelle, Los Angeles space with further expansion coming in 2024.

Drawing a natural line between car culture and coffee consumption, Motoring Coffee is brewed for a life in motion. I worked directly with the brand’s founder over the course of a year to design and develop an identity and positioning that brought fresh aroma to the space, creating a versatile system that can be directed in a myriad of ways, just like the eclectic collection of automobiles in the space, with visuals and a color palette referential of the auto world—while also setting a distinctly curious mindset for consumers to engage with.

Team:

Creative Direction + Design: Cameron Brocksen
Illustration: Kevin Butler, Alina Shcherbakova