Project:
Youth To The People:
Community Capsule, Apparel
(2022)

Focus:
Creative Direction
Design Direction
Visual Identity
Apparel Development

Throughout 2021-2022 Youth To The People expanded it’s product offering beyond skincare and formally into lifestyle, through the development of an elevated, casual-wear apparel line. This expression of the brand enabled us to transform the YTTP ethos into wearable items for our community to carry into daily life.

With the first concept-driven launch annd campaign, we focused on the ideas of community, acceptance, and youth—creating a collection that exuded these ideals through a utopian atmosphere which centered around the joy of childhood team building activities and the freedom of expression of coming together with friends.

Team:

Creative/Design Direction: Cameron Brocksen
Art Direction: Kimmie Torgerson
Photography + AD: Paley Fairman
Apparel Design: Cul De Sac Studio
Talent: Keshia, Hannnah, Kait, Luke, Marcello
Styling: Keshia Liverpool
Apparel Development: Laura Moffitt, Keshia Liverpool
Visual Production: Drew Hazelhurst
Creative Production: Elana Altmann